Gina Conway owner of Gina Conway Privé tells us about her make up must-haves and beauty products for the over 50’s

My make-up must-haves

I’m so busy during the day that making time to refresh my make-up just doesn’t happen. Consequently, my regime has to be long-lasting and involve zero maintenance.

From your mid-40s onwards, a pore minimising primer is a must. I’m a fan of Sothys Paris Pore Refiner Complexion Perfector (£30) as it almost ‘polyfills’ enlarged pores, mattifies the skin, so my make-up lasts longer, and gives my face a silky smooth texture. Some days I wear it alone; on others, I use it underneath my tinted moisturiser.

Even if I have no time for anything else, I always do a lip and strong brow. I use Maybelline Super Stay 24hr Lip Color in Absolute Plum (£8.99) and work Smashbox Brow Tech Trio in Auburn (£17.50) through my brow hairs with a stiff brush to flesh them out.

My stand-out beauty product for women in their 50s is:

Not a product but a treatment. I’ve just tried the A-lift facial, which uses tiny electrical currents to improve muscle tone and increase collagen production. In January I will be using it in my spas and at our clients’ homes for all our mobile treatments. It made such a visible difference after just one session, and a course of it leaves you feeling and looking incredible.